Classical Animation - Assignment #2
Project Value 22.2% of course total
Due Dates:
Project Brief: Feb 11th
Character Model Sheet and Storyboard Due: Feb 18th (Beginning of class - scanned and in wk 6 folder)
Work reviewed in class: March 11th
Final Due: March 18th (Beginning of class)
This project has three main learning stages - all of which will be demonstrated in class:
1. Learn how to use Corel Painter Frame Stacks.
2. Learn how to create classical animation using Corel Painter.
3. Creative Problem solving using new media.
Creative brief :
The Ontario Tender Fruit Producers' (OTFP) Marketing Board represents all producers of tender fruit who market to either the fresh or processing market (local farmers that sell pears, peaches, plums, grapes and apples). The Board has more than 500 grower-members. More than 90 per cent of all tender fruit crop production is generated from the Niagara Peninsula. The remainder is located in Norfolk County and in Southwestern Ontario. With childhood obesity on the rise and exercise on the decline, imparting healthy eating habits on children is an essential life skill that rests with parents. But, getting a child to eat fresh fruit can sometimes take some convincing, coaxing and maybe even negotiating, which can pose a challenge for parents. The OTFP marketing board has requested the creation of a series of 15 second animated spots to help promote the benefits of healthy eating habits to their younger audience age 7 to 12 – YTV viewers. They would ideally like to have something that reflects who they are and help communicate their message of eating local fruit and staying healthy, but they would like the spots to be entertaining and humours. They are open to edgy concepts, but no blood and guts. Their goal is to have commercials that would be played on public schools closed circuit tv system and also on their web site with links to YouTube.
The Creative Director has decided that using Corel Painters Frame Stacks feature would allow you to create the animated spot that would appeal with their target audience and deliver the clients messages in an interesting way.
The client has indicated they like the look of several campaigns and have samples for reference. You must create your own original character and you can not use a trademarked or known characters.
Details:
1) You must work on a pure white background.
2) You must use the pencil tool only in Corel Painter
3) Black and white only - no colour allowed
4) Add credit text to the end "GRAF5018, SPOT NAME, YOUR NAME (not counted in the 15 seconds)
5) You must do all of your work at 12 frames per second and export to Quicktime.mov at 12 frames per second
6) You must work in a field size at precisely 640p wide by 480 pixels high at 72ppi.
7) Must use sound effects to enhance the piece.
8) Your movie must last in ‘real time’ for 15 seconds or more - but not exceed 30 seconds.
9) The message "Eat Ontario Fruit! Ontario Tender Fruit Producers" must be displayed in your animation.
What you are to hand in for evaluation:
1) Create an original character (trademark characters not allowed) and a model sheet with front view, 3/4 view, side view and back view (must be scanned and included with your project on your CD)
2) Create a storyboard sketch to plan your spots (must be signed off, scanned and handed in with your project on your CD)
3) Final Quicktime movie to specs
Note:
You will not get this CDR back - so archive your files.
Organize you files very carefully and check them from the CDR prior to hand in. Files not prepared for a Mac environment and that do not play in H2030 will receive an automatic grade of Zero.
Technical specifications: (follow these to the letter)
1. 640p - wide x 480p high at 72ppi
2. Quicktime movie
3. Frame rate - 12 frames per second
4. Your movie must last in REAL TIME for a duration of 15 seconds at least (no more than 30 seconds) - when played back in a Quicktime Player at normal settings
5. Your movie MUST play in H2030 from a CDR (test it before you submit)
6. You must hand in: Storyboard and character sketch files and final .mov file
7. Your files must be named very accurately - ie. your fist initial followed by your surname - plus the .mov extension. eg.
- If I were to hand in my file it would be named exactly like this (case sensitive) - wsayers.mov
8. Write your name on the CDR itself - not just on the jewel case - using a black ‘Sharpie’
Evaluation will be based on:
- Technical specifications (check and recheck this brief) - Project Value 40% (linear)
- Does your submission show creativity - 20%
- Storyboard reviewed in class and burned to disk - 5%
- Character Model Sheet reviewed in class and burned to disk - 5%
- Animation communicates message and achieves the clients objectives - 30%