Promote My Band - Music Video - Final Assignment
Project Value 44.4% of course total

Project Brief: March 18th
Due: March 25th (End of class): Storyboard breakdown - Animatic reviewed for selected Song - Marked inclass
Due: April 1st (End of class): scripts completed - Marked inclass
Due: April 8th (End of class): rotosoping completed - Marked inclass
Due: April 16h (End of class): classic animation completed - Marked inclass
Due: April 22nd (Due at 2:15pm) Final Music video due

So far in this course we have studied how to create animation using Scripting, Frame by Frame drawing and looked at Rotoscope techniques using Corel Painter. It is considered that the first two projects in this course are actually ‘exercises’ to prepare you to produce this final project.

Creative brief :
A local band has hired you to promote them on YouTube and help them tap into the millions of daily viewers. They would like to attract a larger fan base and ultimately get bigger gigs. They would ideally like to have something that reflects who they are and help communicate their unique music style.

1. Choose a piece of music from any band which lasts for no less than 2 minute in real time.

2. You may only use the music and not the existing visuals from the video unless you are rotoscoping the visuals.

3. Illustrate the piece of music using the three techniques shown in class such that your solution ‘enhances and sells’ the music.

4. Combine your animated illustration with the original sound track for the completed work.

Details:
1) All work must be done in Corel Painter. Using Photoshop or AfterEffects will result in zero.
2) You must use the 3 techniques shown in class (scripting, classical animation, rotoscoping)
4) Please include a 6 second intro text on a black frame with your name, class, Artist and song title.
5) You may work at any frame rate 2-30 frames per second.
6) You must work in a field size at precisely 640p wide by 480 pixels high.
7) Your animation should complement and draw attention to the music and vice versa.
8) Your movie must last in ‘real time’ for 2 minutes on screen and be saved as a quicktime movie.
(REMEMBER - You may use reuse some scenes in your movie to cut down on your drawing time)

This assignment is designed to give you as much creative & technical freedom as is possible.

So much so that it would be possible to complete this work simply by batch filtering an entire video in an application like Photoshop or iMovie. (A machine can do that and the results from such filtering very soon becomes cliché in the market.) To do such a thing would not be considered to be in the ‘Spirit’ of this assignment.

Your ‘Illustrated’ solution should show ‘reasonable evidence’ of your human touch .... be it done by hand illustration in a frame stack or by image manipulation in a frame stack, or by making a script, or by a combination of these techniques.

What you are to hand in for evaluation:
This project is to be handed in only on a CDR.
You will not get this CDR back - so archive your files.
Organize you files very carefully and check them from the CDR prior to hand in. Files not prepared for a Mac environment and that do not play in H2030 will receive an automatic grade of Zero.

Technical specifications: (follow these to the letter)
1. 640p - wide x 480p high
2. Quicktime movie - ".mov"
3. Frame rate 2-30 frames per second
4. Your movie must last in REAL TIME for a duration of 2 minutes in Quicktime
5. Your movie MUST play in H2030 from a CDR (test it before you submit)
6. Your files must be named very accurately - ie. your fist initial followed by your surname - plus the .mov extension. eg.
- If I were to hand in my file it would be named exactly like this (case sensitive) - wsayers.mov
7. Write your name on the CDR itself - not just on the jewel case - using a black ‘Sharpie’
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Evaluation will be based on:
- Does your submission demonstrate creativity using the techniques shown in class
- Technical specifications (check and recheck this brief)