REAL ESTATE Corp. Identity

Due Date: WEEK 11 - July 28




Objective

To create a Corporate Identity for a new start-up Real Estate Company. What you will be creating to hand-in

Company Logo (you create the name)
Company Business Card
Company Presentation Folder (your design with dieline)
Company 4 Colour Ad
Company Banner ads (2 different sizes)
For Sale Sign
Interactive Client Presentation ( Of all material)
BLING THIS OUT


The Process

Thumbnail Ideas - PDF due by week 8
(see week 7 brief)

This company would be similar to a friend or family member who is ready to start-up there own real-estate company in London focusing first on residential home then expanding to commercial. This person is turning to you to create a new fresh identity to help them compete with already established real estate companies. Your clients advantage is your creativity.

Research
See what type of Real- Estate promotions are going on in London and see how you can help your client stand out.

The Design
The design of the pieces should have some continuity to with the branding of your client. You have total creative control. This client has no idea what they want. So you must come up with it.

Files to Hand-IN
I will be giving you specs on all pieces that you will be designing for print. PLUS you must organize all the pieces into a PDF presentation as if you were presenting it to the client. This PDF presentation can be set up how ever you would like. It will be handed in with all of your files.

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Technical Requirements

LOGO
Created in Illustrator, created to outlines. Need a CMYK version and a 2 colour spot version

Business card
Indesign File
(Final image files must be flattened .tif or.eps files)
Trim Size: 2X3.5 or 3.5X2
Bleed: .125"
Colour: 4 colour Process
Die Cut: Your Choice
Final File packaged & Preflight
Export as PDFx1A

Presentation Folder (Download specs)
Indesign File
(Final image files must be flattened .tif or.eps files)
Trim Size: See (Download Specs Above)
Bleed: .125
Colour: 4 colour Process
Die Cut: Yes
Final File packaged & Preflight
Export as PDFx1A

4 Colour Process Ad
Indesign File
(Final image files must be flattened .tif or.eps files)
Trim Size: 8.5" X 11"
Bleed: .125"
Colour: 4 colour Process
Final File packaged & Preflight
Export as PDFx1A

Banner ads
Photoshop/flash
Create for 72dpi resolution
Size 1: Leaderboard 468X60 Pixels
Size 2: Vertical Tower: 160X600 Pixels
Colour: RGB
Collect Working Files
Create final file for web: .gif .jpeg

For Sale Sign
Indesign File
(Final image files must be flattened .tif or.eps files)
Trim Size: Designers Choice (YOU DECIDE)
Colour: CMYK
Final File packaged
Export to PDFx1A


Client Presentation of Finished work
This similar to our PDF portfolios

Indesign File - then converted to interactive PDF
(Final image files must be flattened .tif or.eps files)
Trim Size: 11X8.5
Colour: rgb
PDF must start in full screen mode
Buttons can be added as well as hyperlinks etc.
Final InDesign File packaged



NOTE
If you would like to add a promotional piece by all means do what ever you like, but please do the required items first.


To Hand-in

Digital
• All layouts collected in own folders and clearly labeled.
• Client Presentation (PDF)
• All on a CD-R or DVD-R That works in 2030
• Working Files

Printouts
Colour Printout (can be scaled if needed)
of all PRINTED items.

Hand in a labeled 9X12 folder